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Senior product designer & UI/UX specialist, building enterprise digital experiences.

Designing tools around how people actually work for over 10 years. I create modular frameworks with scalable systems that simplify complex workflows, drive product launches and keep stakeholders aligned every step of the way.

Previously at IBM and PwC.

DESIGN LEAD

Home Credit

Scaling a unified digital infrastructure across different markets

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Home Credit unified mobile app hero — consumer banking  experience across Asia
Home Credit unified mobile app hero — consumer banking experience across Asia
Lincoln dealer sales mobile app — structured workflow tool for car dealers managing clients and deals
DIGITAL STRATEGY + DESIGN LEAD

Lincoln

Improving sales performance through structured workflows

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BaoSteel Packaging customised metal beverage can — Industry 4.0 packaging personalisation combining IoT and cloud printing
DESIGN LEAD

BaoSteel Packaging

Transforming industrial packaging into creative expression

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BaoSteel Packaging customised metal beverage can — Industry 4.0 packaging personalisation combining IoT and cloud printing
Club Med Joyview connected resort experience — mobile app and RFID wristband pilot launch
DIGITAL STRATEGY + DESIGN LEAD

Club Med Joyview

Elevating onsite experiences through connected technology

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Club Med Joyview connected resort experience — mobile app and RFID wristband pilot launch
Macy's China market entry digital strategy — social commerce concept for fashion consumers in the Chinese market
DIGITAL STRATEGY + PRODUCT DESIGNER

Macy's

Building a social commerce ecosystem for the Chinese market

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