Hello I'm Lynette Huang.
A digital strategy consultant and UI/UX designer.
Looking for my next opportunity to make a change.
Apr 2025 - Present
Freelance
Working with brands across different industries, from early stages to established businesses, helping them improve usability, boost conversions and create stronger connections with their users.
Aug 2022 - Apr 2025
EmbedIT
Digital Strategy Consultant
EmbedIT is a forward-looking IT services provider that specializes in solving complex IT challenges to help businesses accelerate their growth. They offer enterprise IT transformation, channel transformation, data analytics and AI, and advanced cybersecurity solutions.
Aug 2018 - Jul 2022
IBM iX
Senior Experience Designer
A global leader in digital innovation, IBM iX combines strategy, creativity, and design with scalable technology solutions. Leveraging the extensive resources of the IBM network, it redefines industries and empowers clients to reinvent their businesses for a competitive edge.
Jul 2016 - 2018 18
Pwc Experience Center
Senior Associate
Blending agency creativity with consulting expertise, PwC Digital Services partners with clients to transform their businesses for the digital age. Delivering integrated strategies and dynamic brand experiences, it drives impactful engagement across all platforms and touchpoints.
Mar 2015 - May 2016
RTG Consulting Group
Design Lead
A specialized consultancy dedicated to helping regional businesses capture the vast potential of the Chinese market. RTG Consulting Group offers comprehensive expertise across three core areas: Market Research, Business Strategy, and Marketing Communications - empowering businesses to navigate and thrive in this dynamic landscape.
Apr 2014 - Mar 2015
Connoisseur Group
Senior Graphic Designer
A curated collective of boutique luxury brands and services from around the globe, dedicated to deliver premium experiences to the Chinese market. Connoisseur Group offers luxury consumables such as cigars, caviar, scotch, and tea, as well as high-end accessories, leather goods, and bespoke furniture.
Jan 2012 - Apr 2013
Silly Cow Design
Graphic Designer
A creative studio that specializes in brand development and design communication. Silly Cow Design delivers solutions that connect brands with audiences, building awareness and driving potential through strategic design and compelling storytelling.
I'm a critical thinker.
I design with curiosity and intention, always aiming to improve how people interact with products. From discovery to launch, I work closely with cross-functional teams to bring ideas to life.
Whether it's building a product from the ground up, improving an existing experience or designing scalable systems, my focus is always to ensure designs drive real business impact.
